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UTM Link Builder

Build properly formatted UTM tracking URLs for any campaign. See exactly where your traffic comes from in Google Analytics.

All 5 UTM Parameters Smart Suggestions Recent Link History One-Click Copy

Destination URL *

Campaign Parameters

Campaign Source*(utm_source)

Campaign Medium(utm_medium)

Campaign Name (utm_campaign)

Optional parameters (term, content)

Campaign Term (utm_term — for paid search)

Campaign Content (utm_content — for A/B testing)

Your UTM URL

Enter a URL and campaign source to generate your link

Understanding UTM Parameters

utm_source

e.g. google

Where the traffic originates — the referrer (e.g., newsletter, google, facebook).

utm_medium

e.g. cpc

The marketing channel (e.g., email, cpc, social, organic, display).

utm_campaign

e.g. spring-sale

The specific campaign name. Used to identify promotions or strategies.

utm_term

e.g. web design

The paid keyword for paid search campaigns. Optional for most channels.

utm_content

e.g. hero-cta

Differentiates ads or links in A/B tests (e.g., hero-button vs sidebar-link).